Our Wine in the Skies: Vinícola Mello Served on Azul International Flights from 12/01/2025 to 12/31/2025
There are moments that symbolize more than just a commercial achievement. They represent recognition, maturity, and the certainty that the path taken makes sense. It was with this spirit that Vinícola Mello experienced a special milestone: our Malbec Alvorecer 2024 was selected to be part of the Azul Linhas Aéreas executive class experience on international flights.
Throughout December, the label was served on 215 international flights departing from Campinas and Recife, connecting Brazil to destinations such as Orlando, Fort Lauderdale, Lisbon, Porto, and Madrid. More than 6,700 passengers had the opportunity to discover, onboard, a wine produced in the Agreste region of Pernambuco.
A Wine of Altitude, Identity, and Purpose
Alvorecer 2024 is a Malbec crafted from grapes grown at high altitude and mild climate, characteristics that provide balance and freshness to the wine. In the glass, it expresses aromas of ripe red fruits, delicate floral notes of violet, soft tannins, and an elegant structure — a profile designed to appeal to diverse palates without compromising its regional identity.
Part of Vinícola Mello’s premium line, this label embodies our commitment: small-scale production, absolute focus on quality, and respect for the terroir that defines us.
Brazil Presented to the World
Azul’s initiative reinforces a vision we deeply share: valuing what is made in Brazil, with origin, history, and excellence. By bringing a Pernambucan wine to its executive class, the airline expands the presence of Northeastern winemaking on the international stage, demonstrating that Brazilian wine goes far beyond the traditionally known regions.
For us, this invitation represents not only a partnership but the confirmation that it is possible to produce competitive, authentic wines capable of moving people — even thousands of meters above sea level.
A Milestone in Our Journey
Seeing Alvorecer 2024 served on international flights is a source of pride and gratitude. It is the result of carefully made choices, responsible investments, and a firm belief that the Agreste region of Pernambuco has the voice, soil, and climate to produce wines with character.
We remain steadfast in our purpose to represent our region with seriousness, elegance, and authenticity — taking what we do here ever further.
🍷 From Agreste to the world, a toast to what we believe in.
